Raising awareness of an exciting investment opportunity outside of the immediate circle of friends, family and fans can be difficult, especially if networks of high net-worth individuals or institutional investors are not easily accessible.

Zakazukha has successfully helped a number of companies raise the awareness of their investment opportunity through the production of high-quality investor communications materials as well as a targeted investor relations campaign designed to alert those who may not be aware of the prospect at hand.

KFSU, a north Queensland based company that manufactures a revolutionary new dietary fibre, is in the process of significantly expanding its operations and in turn potentially bolster Australia’s $2.5 billion sugar cane industry.

The company has spent the last five years commercialising its product to produce a world-first dietary fibre from sugar cane and now plans to go into full production through a $3 million capital injection.

The global market for dietary fibre is more than US$3 billion annually and growing at 13 percent per annum. The World Health Organisation has defined a recommended daily intake of 30g per day, however people in most developed countries are consuming less that 50 percent of this amount.

Zakazukha assisted KFSU in its capital raising through the production of a high quality prospectus and DVD presentation as well as a media relations campaign.

Research has shown that companies who have a suite of professionally presented corporate presentations and a simple media relations campaign are generally more successful in their capital raisings than those that dont.

The ability for KFSU to be able to present its investment opportunity to potential investors in a succinct and informative manner has certainly assisted in its capital raising efforts, however the engagement of media relations also helped raise the awareness of the opportunity outside of immediate networks.

The media relations campaign from its first press release has so far resulted in a major articles in both the Australian Financial Review and the Courier Mail, achieving direct investment from a pool of people outside the immediate circle of friends, family and fans.