Zakazukha is a Russian term meaning payment for favourable editorial comment. In 2001 a Russian public relations agency exposed the practice by offering a number of Moscow newspapers cash in exchange for editorial coverage of a store opening. Sixteen publications entered into negotiations, with 13 running the story. The agency later revealed that no store actually existed.

Zakazukha is an integrated marketing communications consultancy established by Bruce Nelson.

Bruce is a long recognised communications practitioner who has provided strategic communications and pubic relations advice to the not-for-profit, government and private sectors over the past 20 years.

He has assisted with marketing and communication campaigns to a wide range of businesses including QANTAS Airways, the NSW and Queensland State Governments and numerous private and publicly listed companies, and has consulted to a number of well-known public relations firms.

Bruce has also worked extensively in the Indigenous and ethnic media sectors in remote, regional and capital city markets.

Bruce lectures and tutors at both Bond and Griffith Universities in public relations, communications and journalism courses and holds a Graduate Diploma in Journalism and a Masters of Arts in Mass Communications and Journalism.