Public Relations
As much as 80 per cent of media content is derived from public relations material according to a study conducted by Jim Macnamara, director of the Australian Centre for Public Communication, University of Technology, Sydney (from a 2009 analysis of more than 70 local and international studies published over the past 80 years).
So if as much as 80 per cent of media content is derived from public relations material, then you'd be hard pressed to find a reason not to engage in an active media relations campaign.
You see PR is all about communication, but this doesn't mean just relationships and reputations, it means opportunities as well.
Our most recent media relations successes have come primarily from the small to medium enterprise (SME) market, one of the largest yet most misunderstood business sectors in Australia, but we've also done our time in the corporate and government space so we understand the contours of the broader media and business landscape.
We understand the news cycle and its needs and offer strategic and creative ways to get your story into a news medium.
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At last - an instruction manual for parenting really does exist
With instruction manuals for just about everything on the market, a new book about parenting from a Gold Coast mother of four is set to provide some relief to struggling parents.
Many burning questions are answered and the essential psychology underpinning good parenting practice is unveiled with the launch of author Kerri Yarsley’s The Instruction Manual for Kids – Parent’s Edition.
Zakazukha gained media exposure for Instruction Manual for Kids in the G
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Love is all around Tall Trees this Valentine's Day
Aged care provider Tall Trees Ocean View is home of nine couples in their seventies, eighties and nineties who are all happier than ever together at home and very much in love.
Couples such as Blue and Doreen Godbee are overjoyed with the delight of sharing another Valentine’s Day together.
Zakazukha gained media exposure for Tall Trees in the More... |
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