fbpx
  • Getting ripped by the court of public opinion
    17/09/2019

    Getting ripped by the court of public opinion

    In this social media age, public opinion is all around us, rattling in our ears and sometimes forcing us to have a view on something we would otherwise blissfully ignore. In recent years we’ve witnessed how potent a rant on Twitter can be. When coming from the halls of power it can put a rocket […]

    Read More
  • PERCEPTION IS REALITY
    13/06/2019

    PERCEPTION IS REALITY

    Political strategist Lee Atwater said perception is reality when talking about the importance of public relations to campaigning. He was a consultant for the U.S. Republican Party and best known for his work on George H.W. Bush’s campaign in the late 80s. The phrase is just as pertinent to business, as perception dictates how a […]

    Read More
  • Case study: Going social with Mercedes-Benz Gold Coast magazine
    11/02/2019

    Case study: Going social with Mercedes-Benz Gold Coast magazine

    You’ve heard us extol the virtues of printed media, specifically lifestyle magazines (or branded content publications), time and time again. And the stats don’t lie… Recently, Roy Morgan released its print readership figures for Australian Newspapers and Magazines for the year to June 2018. It showed that 74.1 per cent of Australians aged 14+ read […]

    Read More