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  • PERCEPTION IS REALITY
    13/06/2019

    PERCEPTION IS REALITY

    Political strategist Lee Atwater said perception is reality when talking about the importance of public relations to campaigning. He was a consultant for the U.S. Republican Party and best known for his work on George H.W. Bush’s campaign in the late 80s. The phrase is just as pertinent to business, as perception dictates how a […]

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