As a long-time Zakazukha client and a new brand of aged care where residents’ comfort, dignity and independence are the first priority, Odyssey Lifestyle Care Communities is highly active when it comes to public relations.
Odyssey often welcomes the media to their Robina community for various reasons, but most recently, 7 News Gold Coast featured the aged care innovator for a cycling adventure at Paradise Point.
The local news station came along to capture residents enjoying an epic cycling journey along the acclaimed Paradise Point cycle path with non-for-profit charity Cycling Without Age.
Rugged up for a bright and brisk morning, residents travelled via Trishaw e-bikes and enjoyed taking in the sights of the Coomera River before returning along the mangrove boardwalk and under the Sovereign Island Bridge.
Cycling Without Age offers a fun and safe way for seniors to enjoy the sunshine and feel the ocean breeze blowing through their hair. Check out the story here!
Zakazukha’s Media Strategy for Odyssey
There is never a dull moment at Odyssey, as the community is always seeking to offer an ever-changing, packed calendar of entertainment and outings to ensure their residents remain engaged, active and part of the community.
As Odyssey in an industry innovator and Phil is an aged care thought leader, Zakazukha’s strategy for public relations involves capitalising on these two factors, as well as appealing to the media with community and human interest focussed stories.
Zakazukha often curate stories around the launch of Odyssey’s new programs and initiatives, community-based activities such as the cycling adventure, as well as interesting events occurring at Odyssey’s Robina location.
About Odyssey Lifestyle Care Communities
Odyssey was founded by industry pioneer Phil Usher, who over the past 20 years has made it his life’s work to create a better model of ageing for Australians. Phil’s determination to create the best alternative to aged care led to a fresh, heart-centred approach known as a Lifestyle Care Community.
Phil wanted to give the power back to the residents, put people first where they have their own home in a lifestyle-orientated community where couples stay together, pets are welcome, grand kids can have sleepovers and most importantly – the comfort, dignity and independence of residents is the first priority.
Odyssey is a three-tower luxury lifestyle care community, located at the high-profile site on the corner of Christine Avenue and The Crestway at Robina, and has set a new benchmark for the sector with an extensive offering of five-star accommodation, care services and amenities for residents.
Zakazukha’s Public Relations Services
A successful PR campaign and media exposure can offer numerous benefits to a business, individual or cause. Casting a spotlight on a story can create awareness for a product or service to a large and diverse audience, drive sales or influence change, perception, or a decision.
Zakazukha can create strategic PR campaigns that help boost a brand’s visibility and credibility to a large and diverse audience. We achieve this by building a solid story, framing it correctly and executing it just right to generate the best result.
The news media is bombarded with media pitches from an array of PR firms and businesses, all expecting to see their client’s story in the newspaper or run on the evening news. This is where an effective strategy comes into play, the story needs to be curated and pitched to the most appropriate and relevant journalists and media outlets.
If you’ve got a product or service that you would like to highlight with an effective media strategy, talk to the team at Zakazukha – we’ll let you know how we can help you use publicity for the benefit of your business. Call or email us today!