• Are you being served?
    18/08/2020

    Are you being served?

    Although our friends in the hospitality sector have faced the hardest hammering since the coronavirus pandemic has started, they’ve shown a level of resilience all companies should admire. They’ve pivoted their business models the most, found inventive ways to survive, and in some cases even thrived amidst what are extremely trying times. The most successful players […]

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  • Getting ripped by the court of public opinion
    17/09/2019

    Getting ripped by the court of public opinion

    In this social media age, public opinion is all around us, rattling in our ears and sometimes forcing us to have a view on something we would otherwise blissfully ignore. In recent years we’ve witnessed how potent a rant on Twitter can be. When coming from the halls of power it can put a rocket […]

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  • PERCEPTION IS REALITY
    13/06/2019

    PERCEPTION IS REALITY

    Political strategist Lee Atwater said perception is reality when talking about the importance of public relations to campaigning. He was a consultant for the U.S. Republican Party and best known for his work on George H.W. Bush’s campaign in the late 80s. The phrase is just as pertinent to business, as perception dictates how a […]

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  • Case study: Going social with Mercedes-Benz Gold Coast magazine
    11/02/2019

    Case study: Going social with Mercedes-Benz Gold Coast magazine

    You’ve heard us extol the virtues of printed media, specifically lifestyle magazines (or branded content publications), time and time again. And the stats don’t lie… Recently, Roy Morgan released its print readership figures for Australian Newspapers and Magazines for the year to June 2018. It showed that 74.1 per cent of Australians aged 14+ read […]

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  • A Christmas tale or two
    13/12/2018

    A Christmas tale or two

    We love telling stories, it’s what we do for a living, and this time of year there’s nothing better than filling a glass with eggnog, sitting around the fire and listening to tales based around Christmas misgivings. While we find them terribly amusing (as we do with most self-generated page fillers), they also provide plenty […]

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  • Why it’s important to know where your news comes from
    16/10/2018

    Why it’s important to know where your news comes from

    The recent news storm over advertising on the Sydney Opera House sails polarised the country to a point of hysteria. On one side 2GB broadcaster Alan Jones squawked about whose authority it was to decide if Racing NSW’s The Everest should be advertised on the iconic landmark, and in the process pulled many a politician […]

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  • Marketing under the influencer. What are they, how much do they cost and are they worth the money?
    12/09/2018

    Marketing under the influencer. What are they, how much do they cost and are they worth the money?

    As you probably know, social media has created a new generation of influencers. There are thousands of them across the internet. ‘Normal’ people who have garnered followings in the thousands or millions just by being themselves. If you are running a hospitality or tourism business they may be ‘driving you crazy’ right now by requesting […]

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  • Searching for the truth: Why Australians are regaining trust in journalism
    15/08/2018

    Searching for the truth: Why Australians are regaining trust in journalism

    The dominant narrative surrounding the media, and especially journalism, is that it is under threat from wars that are ongoing on multiple fronts. The ABC is under pressure in Australia, and in the United States President Trump has called the media the enemy of the people, despite the press enjoying protection under the constitution. The business […]

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  • How to make your story a priceless asset
    13/07/2018

    How to make your story a priceless asset

    Have you heard the story of Big Un Limited? It’s a good one. It starts with the cute tale of a father reconnecting with his estranged son on a campervan trip and ends as one of the most incredible corporate scandals in recent memory. On the van trip Richard and Brandon Evertz took around Australia […]

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  • Are company values valuable to your business?
    01/06/2018

    Are company values valuable to your business?

    Are company values, vision and mission statement just jargon, or are they truly valuable to your business? In the feel-good world of business consulting, defining company values sounds wonderful. They can help with decision making, attracting and retaining staff, marketing your business and attracting clients. They can be a boon for your business and prove […]

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