• Locals only marketing
    28/09/2022

    Locals only marketing

    When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]

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  • We had a Yaka @ Zaka!
    14/07/2022

    We had a Yaka @ Zaka!

    The Zakazukha team hosted our first ever biannual networking party, Yaka @ Zaka, at our headquarters in Burleigh to celebrate the end of the financial year. Safe to say, it was AWESOME! There was plenty of food to go round thanks to the Instagram-worthy grazing board and tasty Mexican snacks, as well as endless drinks […]

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  • A Public Relations Odyssey
    14/07/2022

    A Public Relations Odyssey

    As a long-time Zakazukha client and a new brand of aged care where residents’ comfort, dignity and independence are the first priority, Odyssey Lifestyle Care Communities is highly active when it comes to public relations. Odyssey often welcomes the media to their Robina community for various reasons, but most recently, 7 News Gold Coast featured […]

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  • It’s an Ipromea wrap!
    14/06/2022

    It’s an Ipromea wrap!

      What’s that? Ipromea’s ute got a brand wrap? Well, that’s a pretty cool way to generate more brand awareness whilst on the road! Not only is it a great way to represent your company while driving around, especially if you’re on the road often, it’s also a great space to market your logo and […]

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  • Is face-to-face relevant in the post-pandemic workplace?
    14/06/2022

    Is face-to-face relevant in the post-pandemic workplace?

    In the age of smartphones, social media, texts, emails and instant messages, communication is much faster and more convenient than ever before. Colleagues collaborate regardless of location, employees work at home in pyjamas, and managers disseminate important messages directly to staff with the click of a button. The post-pandemic workplace is a strange new landscape, […]

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  • Video: the latest trend in social media
    14/06/2022

    Video: the latest trend in social media

    Social media is continuously changing the way we communicate and consume information, and in recent years, video content has emerged to become one of the standout trends in the marketing landscape. The number of people watching videos on social media has more than doubled since 2018. In fact, according to a study by Cisco, 82% […]

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  • MBGC e-Magazine heats things up for winter
    14/06/2022

    MBGC e-Magazine heats things up for winter

      The Winter edition of the MBGC e-Magazine has driven onto the motoring and lifestyle scene! With the colder months setting in, MBGC is turning up the heat and getting behind the wheel of the chic AMG CLA35 with drone-tech innovator Jackie Dujmovic of Hover UAV to discuss her work and the future of drone […]

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  • Are you being served?
    18/08/2020

    Are you being served?

    Although our friends in the hospitality sector have faced the hardest hammering since the coronavirus pandemic has started, they’ve shown a level of resilience all companies should admire. They’ve pivoted their business models the most, found inventive ways to survive, and in some cases even thrived amidst what are extremely trying times. The most successful players […]

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  • Getting ripped by the court of public opinion
    17/09/2019

    Getting ripped by the court of public opinion

    In this social media age, public opinion is all around us, rattling in our ears and sometimes forcing us to have a view on something we would otherwise blissfully ignore. In recent years we’ve witnessed how potent a rant on Twitter can be. When coming from the halls of power it can put a rocket […]

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  • PERCEPTION IS REALITY
    13/06/2019

    PERCEPTION IS REALITY

    Political strategist Lee Atwater said perception is reality when talking about the importance of public relations to campaigning. He was a consultant for the U.S. Republican Party and best known for his work on George H.W. Bush’s campaign in the late 80s. The phrase is just as pertinent to business, as perception dictates how a […]

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