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28/09/2022
What is the role of a logo?
Famous American art director and graphic designer, Paul Rand (the brainchild behind iconic logos for brands like IBM and Westinghouse) once said, “the primary goal of a logo is to identify.” When designing a logo, it’s important to understand there really are no set rules. At its core, the purpose of a logo is […]
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28/09/2022
Locals only marketing
When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]
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31/08/2022
When to start your Christmas marketing campaign
When it comes to Christmas prepping – the earlier you start, the better. We know what you’re thinking – Christmas? That’s months away…Well, that may be the case but in the fast-paced world of marketing, festive season plans and preparations should already be well under way. Don’t miss the Christmas boat (um… sleigh) because yule […]
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29/08/2022
MWM Advisory workshops unlock the language of numbers for business owners
On Wednesday 17 August, Zakazukha attended MWM’s business finance masterclass, Know Your Numbers, presented by MWM Advisory Founder James Marshall. Held in beautiful Emerald Lakes, Carrara on the Gold Coast, this insightful, entertaining (and FREE) seminar is designed to help business owners get a better understanding of their financials. The workshop provides the kind of […]
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22/08/2022
Brand building at pet events
Recently Ipromea took part in three pet industry and trade events in Sydney and the Gold Coast. With the support of Zakazukha, they were able to engage with visitors using some branded collateral, visually appealing stands, product displays, competitions, discounts, and event marketing in the lead up to each event via social media, blogs […]
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14/07/2022
We had a Yaka @ Zaka!
The Zakazukha team hosted our first ever biannual networking party, Yaka @ Zaka, at our headquarters in Burleigh to celebrate the end of the financial year. Safe to say, it was AWESOME! There was plenty of food to go round thanks to the Instagram-worthy grazing board and tasty Mexican snacks, as well as endless drinks […]
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14/07/2022
A Public Relations Odyssey
As a long-time Zakazukha client and a new brand of aged care where residents’ comfort, dignity and independence are the first priority, Odyssey Lifestyle Care Communities is highly active when it comes to public relations. Odyssey often welcomes the media to their Robina community for various reasons, but most recently, 7 News Gold Coast featured […]
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14/06/2022
It’s an Ipromea wrap!
What’s that? Ipromea’s ute got a brand wrap? Well, that’s a pretty cool way to generate more brand awareness whilst on the road! Not only is it a great way to represent your company while driving around, especially if you’re on the road often, it’s also a great space to market your logo and […]
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14/06/2022
Is face-to-face relevant in the post-pandemic workplace?
In the age of smartphones, social media, texts, emails and instant messages, communication is much faster and more convenient than ever before. Colleagues collaborate regardless of location, employees work at home in pyjamas, and managers disseminate important messages directly to staff with the click of a button. The post-pandemic workplace is a strange new landscape, […]
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14/06/2022
Video: the latest trend in social media
Social media is continuously changing the way we communicate and consume information, and in recent years, video content has emerged to become one of the standout trends in the marketing landscape. The number of people watching videos on social media has more than doubled since 2018. In fact, according to a study by Cisco, 82% […]
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What is the role of a logo?
Famous American art director and graphic designer, Paul Rand (the brainchild behind iconic logos for brands like IBM and Westinghouse) once said, “the primary goal of a logo is to identify.” When designing a logo, it’s important to understand there really are no set rules. At its core, the purpose of a logo is […]
READ MORE -
Locals only marketing
When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]
READ MORE -
When to start your Christmas marketing campaign
When it comes to Christmas prepping – the earlier you start, the better. We know what you’re thinking – Christmas? That’s months away…Well, that may be the case but in the fast-paced world of marketing, festive season plans and preparations should already be well under way. Don’t miss the Christmas boat (um… sleigh) because yule […]
READ MORE -
MWM Advisory workshops unlock the language of numbers for business owners
On Wednesday 17 August, Zakazukha attended MWM’s business finance masterclass, Know Your Numbers, presented by MWM Advisory Founder James Marshall. Held in beautiful Emerald Lakes, Carrara on the Gold Coast, this insightful, entertaining (and FREE) seminar is designed to help business owners get a better understanding of their financials. The workshop provides the kind of […]
READ MORE