• What is the role of a logo?
    28/09/2022

    What is the role of a logo?

      Famous American art director and graphic designer, Paul Rand (the brainchild behind iconic logos for brands like IBM and Westinghouse) once said, “the primary goal of a logo is to identify.” When designing a logo, it’s important to understand there really are no set rules. At its core, the purpose of a logo is […]

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  • Locals only marketing
    28/09/2022

    Locals only marketing

    When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]

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  • When to start your Christmas marketing campaign
    31/08/2022

    When to start your Christmas marketing campaign

    When it comes to Christmas prepping – the earlier you start, the better. We know what you’re thinking – Christmas? That’s months away…Well, that may be the case but in the fast-paced world of marketing, festive season plans and preparations should already be well under way. Don’t miss the Christmas boat (um… sleigh) because yule […]

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  • MWM Advisory workshops unlock the language of numbers for business owners
    29/08/2022

    MWM Advisory workshops unlock the language of numbers for business owners

    On Wednesday 17 August, Zakazukha attended MWM’s business finance masterclass, Know Your Numbers, presented by MWM Advisory Founder James Marshall. Held in beautiful Emerald Lakes, Carrara on the Gold Coast, this insightful, entertaining (and FREE) seminar is designed to help business owners get a better understanding of their financials. The workshop provides the kind of […]

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  • Brand building at pet events
    22/08/2022

    Brand building at pet events

      Recently Ipromea took part in three pet industry and trade events in Sydney and the Gold Coast. With the support of Zakazukha, they were able to engage with visitors using some branded collateral, visually appealing stands, product displays, competitions, discounts, and event marketing in the lead up to each event via social media, blogs […]

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  • We had a Yaka @ Zaka!
    14/07/2022

    We had a Yaka @ Zaka!

    The Zakazukha team hosted our first ever biannual networking party, Yaka @ Zaka, at our headquarters in Burleigh to celebrate the end of the financial year. Safe to say, it was AWESOME! There was plenty of food to go round thanks to the Instagram-worthy grazing board and tasty Mexican snacks, as well as endless drinks […]

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  • A Public Relations Odyssey
    14/07/2022

    A Public Relations Odyssey

    As a long-time Zakazukha client and a new brand of aged care where residents’ comfort, dignity and independence are the first priority, Odyssey Lifestyle Care Communities is highly active when it comes to public relations. Odyssey often welcomes the media to their Robina community for various reasons, but most recently, 7 News Gold Coast featured […]

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  • It’s an Ipromea wrap!
    14/06/2022

    It’s an Ipromea wrap!

      What’s that? Ipromea’s ute got a brand wrap? Well, that’s a pretty cool way to generate more brand awareness whilst on the road! Not only is it a great way to represent your company while driving around, especially if you’re on the road often, it’s also a great space to market your logo and […]

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  • Is face-to-face relevant in the post-pandemic workplace?
    14/06/2022

    Is face-to-face relevant in the post-pandemic workplace?

    In the age of smartphones, social media, texts, emails and instant messages, communication is much faster and more convenient than ever before. Colleagues collaborate regardless of location, employees work at home in pyjamas, and managers disseminate important messages directly to staff with the click of a button. The post-pandemic workplace is a strange new landscape, […]

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  • Video: the latest trend in social media
    14/06/2022

    Video: the latest trend in social media

    Social media is continuously changing the way we communicate and consume information, and in recent years, video content has emerged to become one of the standout trends in the marketing landscape. The number of people watching videos on social media has more than doubled since 2018. In fact, according to a study by Cisco, 82% […]

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