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20/04/2022
AND THE AWARD GOES TO…
It’s awards season, well for the arts and entertainment industry at least, and we all know how that’s gone down… We’re talking to you, Will Smith. But it’s also the start of the business awards season where a number of gongs are given out for achievements in various areas, including start-ups, employer of choice, best […]
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23/03/2022
What does your digital footprint say about you?
If you’re pitching for new business to a prospective client, the first thing someone will do after you’ve met with them is go online to check you out, but what does your digital footprint say about you? Searching is not creepy or stalking. Rather, it’s what anyone would or should do to check your bona […]
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15/02/2022
The Power of Brand
With so much emphasis on return on investment (ROI) in all forms of marketing, particularly digital, it’s worth remembering the power of your brand and continually nurturing its awareness. Sure, we need to measure our marketing output to ensure we stay on budget and achieve results but being in the right place at the right […]
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14/12/2021
Wheel of fortune
What does good financial planning and successfully marketing your business have in common? Much more than you’d ever think. Financial planning is all about setting up the right strategies to build long-term wealth for your future and relies heavily on the concept of compound interest. If you’re not sure what it is, compound interest is […]
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23/11/2021
Three Key Holiday Marketing Tactics to Remain Relevant
As we hurtle towards the back end of the calendar year and the holiday season, it’s normal to feel the fatigue set in and to take our foot off the marketing pedal. After all, everyone will be away, no one will see your marketing efforts anyway and you might as well save the money, right? […]
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21/10/2021
The digital age
How we access media now compared to how we used to access it has drastically changed over the past few years. Currently you can find out about global events occurring through social media before news sources have even had time to report on them, and accessing media such as magazines, movies and products can be […]
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17/09/2021
Crisis? What crisis?
In The Day of the Jackal, a 1973 film about an assassination attempt on French president Charles de Gaulle, the phrase “Crisis? What crisis?” was coined and subsequently referenced by numerous media and artists in later years. In context it alludes to an indifference when something goes wrong and delay in taking action. The Exxon […]
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16/08/2021
Chatbot chatter
The pursuit of business efficiencies while maintaining a level of customer service has seen the rise of the chatbot, but are they a help or a hinderance for a company? What is a chatbot? A chatbot is a program that simulates human conversation (written or spoken), allowing people to interact with digital devices such as […]
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13/04/2021
Verifying your Social Media
Are you the bona-fide, real deal? Perhaps you should consider verifying your presence on social media. Verification of your social media accounts has many advantages, and not just proving your identity. It also provides a level of bee’s-knees status above non-verified accounts as people are more likely to trust these accounts, playing a key part […]
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16/03/2021
Are you Socially Secure?
While cybersecurity is not normally in our bailiwick, a recent issue has made us aware that now more than ever we need to be cyber secure…
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Latest news
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9 Tips for producing a Community Newsletter
A newsletter can be an effective way of marketing your community group or organisation and sharing key messages and activities. To ensure your newsletter gets read it needs to capture and keep the attention of recipients. A newsletter won’t achieve what you want it to if no-one reads it. Zakazukha has worked with several communities […]
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Website design and development stages
Building a good website isn’t easy many have good content but are poorly designed, and those which are well-designed can lack maintenance. Creating an effective website requires everything from design, content writing and optimisation, and proper planning to succeed. Your website is the face of your company, so it needs to be unique, provide essential […]
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Ipromea launches new TV ad
Ipromea has created an awesome new animated TVC featuring their brand ambassador puppy Chino, the Field Golden Retriever, and her first steps on her Ipromea pet probiotic journey. The TV commercial will be on screens near you soon! Video: https://youtu.be/ALDq9yEdi-E The client Ipromea is a pet probiotic company that launched on 11 March 2021. […]
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AND THE AWARD GOES TO…
It’s awards season, well for the arts and entertainment industry at least, and we all know how that’s gone down… We’re talking to you, Will Smith. But it’s also the start of the business awards season where a number of gongs are given out for achievements in various areas, including start-ups, employer of choice, best […]
READ MORE