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  • Locals only marketing
    28/09/2022

    Locals only marketing

    When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]

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  • When to start your Christmas marketing campaign
    31/08/2022

    When to start your Christmas marketing campaign

    When it comes to Christmas prepping – the earlier you start, the better. We know what you’re thinking – Christmas? That’s months away…Well, that may be the case but in the fast-paced world of marketing, festive season plans and preparations should already be well under way. Don’t miss the Christmas boat (um… sleigh) because yule […]

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  • Is face-to-face relevant in the post-pandemic workplace?
    14/06/2022

    Is face-to-face relevant in the post-pandemic workplace?

    In the age of smartphones, social media, texts, emails and instant messages, communication is much faster and more convenient than ever before. Colleagues collaborate regardless of location, employees work at home in pyjamas, and managers disseminate important messages directly to staff with the click of a button. The post-pandemic workplace is a strange new landscape, […]

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  • The fine line between SEO content and copywriting
    23/05/2022

    The fine line between SEO content and copywriting

    Be it website articles, e-newsletters, blogs or social media posts, in the magical land of SEO, content which is geared towards improving your brand’s digital visibility reigns almighty.

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  • .au domains, all talk or actual benefit? Your hard-hitting questions answered
    20/05/2022

    .au domains, all talk or actual benefit? Your hard-hitting questions answered

    A new domain end point (TLD) has arrived on the scene, making domains both shorter, easier to search with (not on Google), and available for all Australian businesses and individuals. But does this special domain cloaked in awe actually have the ability to hinder your business? Allow me to answer your questions here. The auDA, […]

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  • AND THE AWARD GOES TO…
    20/04/2022

    AND THE AWARD GOES TO…

    It’s awards season, well for the arts and entertainment industry at least, and we all know how that’s gone down… We’re talking to you, Will Smith. But it’s also the start of the business awards season where a number of gongs are given out for achievements in various areas, including start-ups, employer of choice, best […]

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  • What does your digital footprint say about you?
    23/03/2022

    What does your digital footprint say about you?

    If you’re pitching for new business to a prospective client, the first thing someone will do after you’ve met with them is go online to check you out, but what does your digital footprint say about you? Searching is not creepy or stalking. Rather, it’s what anyone would or should do to check your bona […]

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  • The Power of Brand
    15/02/2022

    The Power of Brand

    With so much emphasis on return on investment (ROI) in all forms of marketing, particularly digital, it’s worth remembering the power of your brand and continually nurturing its awareness. Sure, we need to measure our marketing output to ensure we stay on budget and achieve results but being in the right place at the right […]

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  • Wheel of fortune
    14/12/2021

    Wheel of fortune

    What does good financial planning and successfully marketing your business have in common? Much more than you’d ever think. Financial planning is all about setting up the right strategies to build long-term wealth for your future and relies heavily on the concept of compound interest. If you’re not sure what it is, compound interest is […]

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  • Three Key Holiday Marketing Tactics to Remain Relevant
    23/11/2021

    Three Key Holiday Marketing Tactics to Remain Relevant

    As we hurtle towards the back end of the calendar year and the holiday season, it’s normal to feel the fatigue set in and to take our foot off the marketing pedal. After all, everyone will be away, no one will see your marketing efforts anyway and you might as well save the money, right? […]

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