• What is the role of a logo?
    28/09/2022

    What is the role of a logo?

      Famous American art director and graphic designer, Paul Rand (the brainchild behind iconic logos for brands like IBM and Westinghouse) once said, “the primary goal of a logo is to identify.” When designing a logo, it’s important to understand there really are no set rules. At its core, the purpose of a logo is […]

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  • Gold Coast company fuels young sporting stars with tasty sponsorship
    15/07/2022

    Gold Coast company fuels young sporting stars with tasty sponsorship

    The award-winning, Burleigh-based tortilla manufacturer, Diego’s, has been supplying authentic Mexican tortillas and home-made salsa to Gold Coast hospitality businesses and hungry customers since 1995. Endeavouring to promote healthy and active living, every year Diego’s sponsors and donates to sporting organisations and clubs in the local community. Last month, they handed over a sponsorship package to […]

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  • Ipromea launches new TV ad
    20/04/2022

    Ipromea launches new TV ad

    Ipromea has created an awesome new animated TVC featuring their brand ambassador puppy Chino, the Field Golden Retriever, and her first steps on her Ipromea pet probiotic journey. The TV commercial will be on screens near you soon! Video: https://youtu.be/ALDq9yEdi-E   The client Ipromea is a pet probiotic company that launched on 11 March 2021. […]

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  • AND THE AWARD GOES TO…
    20/04/2022

    AND THE AWARD GOES TO…

    It’s awards season, well for the arts and entertainment industry at least, and we all know how that’s gone down… We’re talking to you, Will Smith. But it’s also the start of the business awards season where a number of gongs are given out for achievements in various areas, including start-ups, employer of choice, best […]

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  • Read all about it (or not)
    17/09/2020

    Read all about it (or not)

    The rise of citizen journalism and social networks have created a false economy for traditional news media.

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