Roses Only romances national media through Zakazukha’s public relations strategy
Valentine’s Day is easily one of the busiest in the Roses Only calendar – no surprises there! As Australia’s largest online retailer of delivered flowers and gifts, our friends at Roses Only were able to reveal which suburbs are the most romantic when it comes to Valentine’s Day gifting.
Based on sales data of the ever popular and timeless statement of love, long-stemmed red roses, Roses Only were able to identify not only the top ten most romantic suburbs in Australia, but also the top five romantic suburbs in New South Wales, Victoria, Queensland, South Australia, Western Australia and the Australian Capital Territory.
Success is in the planning
Zakazukha formulated a strategic and targeted public relations campaign that included sending the regionalised data to lifestyle media across Australia’s states and territories. The story was picked up by state and local media including the West Australian, Newcastle Weekly, Canberra Times and 7 Gold Coast News.
Despite the data based on sales of long-stemmed red roses, interestingly Roses Only have noticed the emergence of some less traditional flower varieties such as pink and white coloured roses, as well as sunflowers, oriental lilies and Australian natives.
Check out the list below to find out what Australia’s top ten most romantic postcodes are. We’ve also included a state-by-state top five guide so you can see if your suburb is swoon worthy!
The Roses Only Group
Formed in 1995, Roses Only is a business that brings together 45 years of retail and floristry experience.
Now Australia’s leading floral retailer, they offer a wide range of premium gifts, with boxed long-stemmed roses, mixed floral bouquets, fruit boxes and gift hampers.
With each of their gifts, you can also add extras such as fine French champagne, premium red and white wines, teddy bears and chocolates.
Public Relations and Media
Zakazukha provides engaging public relations and media campaigns across a range of channels and styles.
We understand the news cycle and its needs and can offer your organisation strategic and creative ways to get your story into the news.
We have established effective relationships with local, state and national media, as well as a growing presence in specific international industry media and brings the full marketing and communications mix to the table when delivering projects for our clients.
Work with Zakazukha to get your product or service the media attention it deserves!
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Roses Only Top Ten Most Romantic Suburbs in Australia
#10. Canberra (ACT)
#9. Fortitude Valley (QLD)
#8. Mascot (NSW)
#7. Chatswood (NSW)
#6. Osborne Park (WA)
#5. Barton (ACT)
#4. Brisbane City (QLD)
#3. Melbourne (VIC)
#2. Parramatta (NSW)
#1. Sydney (NSW)
Roses Only Top Five Most Romantic Suburbs in New South Wales
#5. West Gosford
Roses Only Top Five Most Romantic Suburbs in Victoria
#4. Port Melbourne
#3. South Yarra
Roses Only Top Five Most Romantic Suburbs in Queensland
#2. Fortitude Valley
#1. Brisbane City
Roses Only Top Five Most Romantic Suburbs in South Australia
#1. Mawson Lakes
Roses Only Top Five Most Romantic Suburbs in Western Australia
#3. East Perth
#2. West Perth
#1. Osborne Park
Roses Only Top Five Most Romantic Suburbs in ACT