Demystifying the value of marketing and communications
In the world of business, we often encounter an amusing paradox when it comes to the values of services. Picture this: a plumber comes to your house to fix a leak and nonchalantly quotes you $1,000 for the job. You might do a double take, but chances are, you'll pay up without too much fuss. We don't usually question the plumbing bill. Now, think back to that recent $3,200 you shelled out for a minor car repair. Again, you may have winced, but you probably didn't embark on a quest for alternative mechanics. It's almost as if we've collectively decided to accept plumbing and auto repairs as unavoidable costs of adulting, no questions asked.