Dishing Up Community Support With Diego’s
Recently, we attended a media opportunity with Channel Nine Gold Coast for our valued client, Diego’s Authentic Foods, who are no strangers to supporting the local community.
The Burleigh-based company handed over upwards of $3,000 to local surfing organisation MNM Boardriders, sponsoring two young Gold Coast surfers who have bright futures in the pipeline.
Molly Wyatt, 14 and Darcy Roots, 15, are a pair of local young gun wave riders who show immense promise for professional careers in the sport.
The sponsorship deal comes as a logical step for Diego’s, who are passionate believers in supporting local organisations and community youth initiatives.
The deal includes the provision of two brand-new custom-shaped surfboards, two annual MNM Boardriders membership fees and ongoing support for monthly club rounds which includes the donation of tortillas, corn chips, salsa and Diego’s merchandise and clothing.
As part of our ongoing working relationship with Diego’s, we identify key stories to pitch to both local and industry-specific media.
The drafting and pitching of a press release resulted in some fantastic coverage for the client, scoring an early spot on Channel Nine Gold Coast’s nightly news bulletin.