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MBGC e-Magazine hightails it into Autumn

Posted18/03/2022
Photography By Paul A. Broben

The Autumn edition of the MBGC e-Magazine has driven onto the motoring and lifestyle scene, celebrating International Women’s Day by paying homage to the powerful, intelligent and successful women shaking things up around the Gold Coast.

In this issue, Mercedes-Benz Gold Coast takes a drive with savvy businesswoman Kelly Taggart, who is making her floral footprint as CEO of Roses Only, Australia’s largest online retailer of delivered flowers and gifts.

For Enterprise, wellness warrior and the 2021 Gold Coast Woman in Business Award recipient Felicity Cohen, discusses stopping the bias against women in leadership positions; Label features entrepreneur Shannae Dumbrell’s handcrafted candle designs By Womankinde; and Diego’s unpack the secrets of authentic Mexican and Southern Californian tortillas with Deann Thomson in Plate.

To top things off, Mercedes-Benz Gold Coast venture down to Kirra and Coolangatta beaches, then travel through time and space in the slick new Mercedes-Benz EQG electric concept car in Propaganda.

MBGC is published quarterly and distributed to a database of 6,000, with content from the publication also utilised across the dealership’s social media channels.

Zakazukha’s strategy for producing MBGC’s e-Magazine

The strategy behind the Mercedes-Benz Gold Coast e-Magazine is to create relatable content, such as various Gold Coast based stories focusing on individuals and businesses, and present it in a format that is engaging, relevant and ultimately, sells product.

Each quarter, Zakazukha research and source interesting stories and content to include in the MBGC magazine. The feature is of course the Driver section, and a lot of thought and effort goes into creating and art directing an exceptional cover image. Subjects are typically selected for their uniqueness and connection to the Gold Coast.

Having moved online from print, MBGC’s new digital format utilises eye-catching photography, video content and a more interactive method of consuming the magazine via links and SEO optimisation.

Mercedes-Benz Gold Coast

Based in Robina, Mercedes-Benz Gold Coast offers an extensive range of New, Demonstrator and Pre-Owned vehicles, as well as Light Commercial vehicles. As the oldest automotive manufacturer in the world, Mercedes-Benz recognises the importance of understanding its customer base and their lifestyle. This is done on a personal level through interactions at the dealership and regular surveys.

The Robina-based showroom wanted a publication it could use to highlight various stories around the Gold Coast that spoke to its audience and a catalogue to showcase a range of certified Pre-Owned vehicles.

Zakazukha was asked to produce a high-quality magazine for the Mercedes-Benz dealership to provide a promotional and to support the luxury brand. The result was a custom online magazine ideal for people to read via any devise with ease.

Zakazukha magazine production services

Zakazukha creates custom publications for clients, both in print and online, to help engage customers, move stock and build brand awareness and loyalty. Whether an e-Magazine or glossy print magazine, our team is heavily involved in the publication process from project management, copywriting, graphic design, photography and all the way to print or web development.

Put simply, magazines, and in particular, e-Magazines are cool! A well-designed and carefully edited product presented in an engaging format can be a work of art and an excellent branding opportunity.

As seasoned content creators, Zakazukha understands the craft and care needed to create a high-quality, engaging and relevant publication.

We’ve won awards for the Mercedes-Benz Gold Coast Magazine, we help Choice Homes sell house and land packages with their publication Urban Appeal, and we’ve completed a commemorative book for Surfers Paradise Alliance.

If you’re looking at producing a bespoke publication that speaks to your audience, we’re always here to help!

Call or email us today!