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KOMPROMAT

MWM Advisory launches brand and website refresh

Posted22/10/2021

Check out the new website – mwmadvisory.com.au

Gold Coast-based Accountants and Commercial Advisory firm MWM Advisory is one of Zakazukha’s longest standing clients.

A young, successful, and growing firm, MWM has evolved to anticipate change and stay ahead of the curve in the complex and rapidly changing world of finance and accounting.

The MWM team saw an opportunity, due to the disruption of COVID-19, to undergo a refresh of the firm’s direction, tone of voice and the overall look and feel of the MWM brand, whilst maintaining their commitment to maintaining a company that puts client service at the forefront of everything they do.

Zakazukha’s team of graphic designers, web developers and copywriters developed a scope of works for the brand refresh project and set about working with the MWM leadership team to make it all happen.

We redesigned their logo, developed their new colour palette, and re-built the site from the ground up, which included large-scale back-end coding, design and copywriting.

The website is an excellent example of what Zakazukha can produce, with the result a clean, user-friendly interface with modern design appeal and a Gold Coast vibe for a brand which is proud of its homegrown roots.

One of the main aims for the organisation and the rebrand project was to focus on the human elements of business to client and business to business relationships and collaboration.

We are all aware of benefits that technology provides for businesses large and small, but if we forget that there is a person at the end of that email or telephone, then we can become desensitised and forget some of the basic human instincts like kindness and compassion.

MWM wanted to make accounting human again and maintain the mantras of caring, interaction, sharing knowledge, questioning and ownership of our actions and words, that drive them, whilst developing a new look and feel for their web presence and in print.

From Wednesday 13 October, the completed website was launched and promoted to their clients and updates were made across their social media channels to promote the new the firm had developed alongside the team at Zakazukha.

The new look is bold and minimalistic and defines MWM’s point of difference while confirming their strong position in the Gold Coast’s competitive accountancy and commercial advisory sector.

And if your website or brand needs a refresh, don’t hesitate to get in touch!

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