Zakazukha recently completed a multi-faceted public relations campaign on SkyRidge, the Gold Coast’s most recent and significant residential development.
Situated in the heart of Worongary, SkyRidge is a $1.5 billion masterplanned community set to curb the coast’s housing shortage and provide a steady stream of local employment opportunities over its development lifetime.
Once complete, the community will comprise 3,500 homes and include a number of shops and restaurants and has allocation for a school and two childcare centres.
Zakazukha was engaged by client CRA Group, development managers of SkyRidge, to work in conjunction with Perth-based Perron Group and Adelaide-based branding consultancy Martins, to manage and execute a project launch and brand unveiling event, including creating a number of public relations materials.
This included drafting and disseminating a media release and media alert to key industry contacts, and coordinating several components of an official launch – which included invites to dignitaries Mayor Tom Tate and local area Councillor Glen Tozer and managing several logistics in relation the event.
Zakazukha also undertook a community consultation component, which included the drafting of fact sheets and engaging with local neighbouring residents face-to-face in relation to construction commencing onsite. A community information hotline was set up to address any resident concerns and enquiries were logged in a comprehensive database.
With the possibility of adverse weather impacting the outdoor venue for the launch, a contingency plan was developed with CRA Group to ensure that the event could still take place on schedule, albeit in an alternative location.
After conducting a site recon on the offices of DBI Architects in Surfers Paradise and with impending wet weather on the way, the team worked quickly to ensure a smooth plan for a successful event, updating run sheets and supplying last minute notifications to the media and invitees.
The official SkyRidge project launch and brand unveiling was a tremendous success and saw an exceptional media turnout, including journalists from the Gold Coast Bulletin, Channel Nine Gold Coast, Channel Seven Gold Coast and ABC Radio.
The story from The Gold Coast Bulletin was syndicated throughout the NewsCorp network nationally, appearing in the likes of The Herald Sun, The Daily Telegraph, The Courier Mail, NT News, The Mercury and The Advertiser and was also featured on Business News Australia.
In the days after the launch event, the SkyRidge website saw an unprecedented amount of buyer enquiry, with over 1,500 registrations in one day and now surpassing the 3,000 mark.
Zakazukha proceeded to draft a follow up media release in relation to these figures, seeing a story feature prominently across the Gold Coast Bulletin website and print in EGN (Early General News).
To date, Zakazukha has achieved over 30 pieces of media coverage on SkyRidge in the span of one month, with people all over Australia seeing the story.
See one of the stories from The Gold Coast Bulletin below.