Zakazukha recently put together a media campaign for the market launch of new pet probiotic brand Ipromea, in conjunction with a range of social media content and marketing collateral.

As a result of a detailed media release and pitching, the story was featured in page 15 of last week’s Sunday Mail EGN (Early General News), subsequently appearing online and syndicated throughout the NewsCorp network Australia-wide.

Appearing across various major digital mastheads including The Daily Telegraph, The Herald Sun, The West Australian, The Mercury, The NT News and The Advertiser, It’s safe to say this story has some excellent exposure.

Ipromea is Australia’s first new functional probiotic product range tailored specifically to cats and dogs, ensuring they have a well-balanced natural microbiome.

Uner the parentage of national and renowned manufacturer Probiotics Australia, Ipromea is set to tackle the global trend of gut health, applying the same science and high-quality, pharmaceutical grade ingredients for our domestic pets.

See the full story below.