As the year ramps up, so do the many opportunities to get your business recognised for its good work through an award.
Awards are not just about bragging rights (although that comes with the territory), but more to show you’ve been judged in the best-of-best by your peers or a panel of experts for the blood, sweat and tears you’ve put into what you do.
They’re also a cost-effective way to create social proof that you produce quality work, whether a professional service, manufacturer or even social enterprise, which in turn helps potential clients make the decision to pick up the phone and talk with you over someone else.
Award nominations also help to increase staff morale and provide a sense of pride with employees.
Zakazukha has researched and written countless award submissions for our clients, with one company either winning or being named as a finalist in over 18 industry-specific and broader business awards over the past four years.
It’s certainly helped their business and filled the trophy cabinet to overflowing.
But like anything in life, you need to stay relevant and current, and awards like the seasons, come around every year. There’s nothing worse than seeing an email footer from a business proudly displaying their best-in-class award logo from 2007.
Awards take time to enter and require skilful wordsmithing to get your most important points across. The most highly coveted even require several steps of entry involving dozens of questions and thousands of words.
However the more prestigious the award, the more recognition and ensuing publicity you’ll receive, and that’s got to be good for business.
If you’re not sure where to look or start, or even need help in piecing an award submission together, we’re here to help.
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