Are you the bona-fide, real deal? Perhaps you should consider verifying your presence on social media. Verification of your social media accounts has many advantages, and not just proving your identity. It also provides a level of bee’s-knees status above non-verified accounts as people are more likely to trust these accounts, playing a key part of your success on socials.
Zakazukha have pulled together a list of benefits the main social media platforms provide for verified accounts as well as what’s required to obtain that coveted seal of approval.
Users will know they’re getting updates directly from your business rather than from a fan account or another unofficial source. If users want to engage directly with your business about complaints, returns, or general customer service needs, they’ll know they’re in the right place, plus your Facebook page will rank higher in certain search results.
To submit a verification form to Facebook, you will require somewhere between 5 to 10 thousand followers, valid photo ID, a document with official proof of your organisation, your organisation’s phone or utility bill, and possibly a few other items for certification.
Considering less than one per cent of Instagram accounts are verified, having the blue badge and check by your profile signifies your brand is both important and relevant.
Instagram verification can also increase brand awareness and your follower count. This is because verified profiles appear toward the top of the search and suggested accounts. It’s also believed the algorithm favours content by verified accounts, resulting in higher engagement per post. The blue check could also bring new business opportunities to your ecommerce platform.
Another perk is that verified accounts receive early access to Instagram features that can help monetize accounts, for example, the swipe-up feature on Instagram stories. A brand needs at least 10,000 users to get access to the swipe-up tool but verified accounts are the exception to this.
To submit a verification form to Instagram, you will require anywhere between 3 to 10 thousand followers, your Instagram account must be public, the Instagram account must be complete with all information filled out (bio, photo and minimum one post), a copy of your tax return, a utility bill, and article of incorporation.
Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can help build credibility, but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter.
Most importantly, the coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest. Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. Twitter is the only entity that can provide verification badges, so any account that tries to use an image of the badge in their profile or background photos or implies they are verified without authentication from Twitter can face suspension from the platform.
To be considered for verification on Twitter you will need to have a verified phone number on your profile as well as an email address, a complete account (bio, photo, website etc.), and appear as active (minimum 1 tweet a day).
Currently Twitter decides which accounts are to be verified, so the best way to get the blue checkmark is to be as active as possible and have your account set up properly.
If you have any further questions about getting your account verified or any social media questions in general be sure to contact us!