Grafton Regional Gallery’s digital campaign a success


The Clarence Valley Council, based in the beautiful Northern Rivers region of New South Wales, recently reached out to Zakazukha about a digital marketing campaign for the Grafton Regional Gallery.

The goal was to create brand awareness, cultivate existing and new audiences, plus drive a survey that would engage community members in the redevelopment of the gallery as an exciting cultural hub for the region.

Our digital and social media team worked closely with the Council’s Community Project team to coordinate the campaign utilising display ads, keywords and demographic targeting to obtain responses to the survey.