Latest news

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  What is the role of a logo?

    Famous American art director and graphic designer, Paul Rand (the brainchild behind iconic logos for brands like IBM and Westinghouse) once said, “the primary goal of a logo is to identify.” When designing a logo, it’s important to understand there really are no set rules. At its core, the purpose of a logo is […]

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  Locals only marketing

  When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]

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  When to start your Christmas marketing campaign

  When it comes to Christmas prepping – the earlier you start, the better. We know what you’re thinking – Christmas? That’s months away…Well, that may be the case but in the fast-paced world of marketing, festive season plans and preparations should already be well under way. Don’t miss the Christmas boat (um… sleigh) because yule […]

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  MWM Advisory workshops unlock the language of numbers for business owners

  On Wednesday 17 August, Zakazukha attended MWM’s business finance masterclass, Know Your Numbers, presented by MWM Advisory Founder James Marshall. Held in beautiful Emerald Lakes, Carrara on the Gold Coast, this insightful, entertaining (and FREE) seminar is designed to help business owners get a better understanding of their financials. The workshop provides the kind of […]

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