Zakazukha was asked to produce a high-quality bespoke magazine for the Gold Coast dealership of Mercedes-Benz to provide a promotional tool to support the luxury brand.
As the oldest automotive manufacturer in the world, Mercedes-Benz recognises the importance of understanding its customer base and their lifestyle. This is done on a personal level through interactions at the dealership and regular online surveys. The Robina-based showroom wanted a printed publication it could use to highlight various stories around the Gold Coast that spoke to its audience and a catalogue to showcase a range of certified pre-owned vehicles.
As seasoned content creators Zakazukha understood the messages the Gold Coast dealership wanted to convey, but we also knew the presentation of the magazine would be just as important. Paper stock and weight, layout and other points of difference were all considered to ensure the end product sat comfortably with the global brand. The result provided an award-winning 64-page magazine with its own brand utilising 120 gsm recycled stock for the body of the editorial, wrapping a gloss 150 gsm section in the centre to highlight the certified pre-owned vehicles. The cover is printed on 250gsm satin, and has a matt celloglaze all over, plus a spot varnish on the magazine namestyle. The magazine is published quarterly with a print run of 5,000 and an online copy distributed to a database of over 10,000 people. Content from the publication is also utilised across the dealership’s social media channels.
To explore all the past issues, visit: www.issuu.com/zakazukha