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Posted20/04/2022

Ipromea has created an awesome new animated TVC featuring their brand ambassador puppy Chino, the Field Golden Retriever, and her first steps on her Ipromea pet probiotic journey. The TV commercial will be on screens near you soon!

Video: https://youtu.be/ALDq9yEdi-E

 

The client

Ipromea is a pet probiotic company that launched on 11 March 2021. They sell a range of functional products that contain pro/post/prebiotics for pets that restores a dog’s natural microbiome from head to tail and everywhere in between.

Zakazukha has supported the launch and ongoing marketing of the business via media, social media, digital marketing, advertising, blogs, promotions and more.

Ipromea has officially turned one this month. The business has had a successful first year in business, but it is crucial for the brand to continue its momentum of growth and development through some mainstream traditional advertising.

The TV project

Zakazukha recently helped Ipromea conceptualise and manage the TVC project including:

  • Sourcing the right animation company to suit their budget and needs
  • Script writing and editing
  • Reviewing the storyboard
  • Client liaison
  • Developing an advertising strategy for TV and digital.

Ipromea’s commercial was created as an animation, designed, and produced by Caldwell Entertainment.

The Ipromea video advertisement was created to generate more brand awareness to targeted audiences and with their budget will be targeting key regional locations in QLD, NSW and VIC over the next 6 months.

It was also designed to be utilised across digital platforms such as Youtube, Facebook, Instagram, web and Google Advertising, targeting pet owners to help educate them on probiotics for pets.

The results

The three businesses involved on this TVC animation project worked really well together in creating a great finished product.

With the TVC campaign launching on 22 March 2022, we are looking forward to seeing the results of the efforts.

Brand awareness is a long term game and advertising will help propel the Ipromea brand forward, raising its profile in the market and ultimately increasing their sales directly and via retailers and vets.

Do you want to create a TV ad for your brand?

Zakazukha’s professional team and extended network are highly skilled and experienced in all aspects of advertising. If your brand has a story to tell, we’re ready to help you tell it.

To find out more about how we can help you to create quality advertising campaign for your business, contact us today at info@zakazukha.com or +61 7 5607 0899.

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